인구통계적 특성에 따른 자동차 선택의 선호도에 관한 연구

• 영문명: A Study on the Preference for Choosing an Automobiles according to the Demographic Characteristics
• 발행기관: 한국산업경영시스템학회
• 저자명: 백성현(Sung-Hyun Baek) 장경(Kyung Chang)
• 간행물 정보: 『산업경영시스템학회지』제30권 제1호, 25~32쪽, 전체 8쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2007.03.30

영문 초록

  Automobile manufacturing companies should provide the products and service that can satisfy consumers who usually want various kinds of automobiles. This paper studied the relations among several demographic characteristics(gender, age, occupation, income) of consumers and automobile’s attributes(engine performance, engine displacement, price, maintenance expenses, color, etc.) and preferred automobile(kind, size, company, price).
  For the relation research we established a model and related hypotheses and used a questionnaire survey, where 350 subjects were questioned. After the analysis, many statistically significant results are obtained : consumer’s gender has relations with the preference for engine performance, engine displacement, price, color, and design; age has relations with the preference for engine displacement, maintenance expenses, free checking during A/S period, etc.; occupation has relations with the preference for engine performance, engine displacement, price, maintenance expenses, fuel efficiency, etc.; income has relations with the preference for engine performance, engine displacement, price, maintenance expenses, mileage, reputation of car manufacturing companies, etc.; price and fuel efficiency has relations with the preference for car manufacturing companies. These results suggest the consumer-oriented sales of automobiles and are expected to be helpful for the effective strategy development of automobile marketing.

목차

1. 서론
2. 연구 모형 및 가설
3. 소비자의 인구통계특성과 자동차의 평가기준 분석
4. 평가기준과 선호자동차 분석
5. 결론
참고문헌

키워드

Preferred Automobiles Attributes Spearman Mann-Whitney Kruscal-Wallis