일본의 전자상거래의 현황과 문제점에 관한 연구

• 영문명: A Study on Current Status and Issues of e-Commerce in Japan
• 발행기관: 한국국제상학회
• 저자명: 최석범(Seok-beom Choi) 이충배(Chung-bae Lee) 박경희(Geong-hee Park)
• 간행물 정보: 『국제상학』國際商學 第21卷 第3號, 261~286쪽, 전체 26쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2006.09.01

영문 초록

  Although Japan has the best economic environment, infrastructure and technological capabilities, utilization of e-commerce was not active due to her rigidly closed mind on informatization. As such, Japan"s preparedness on e-business is shown as low albeit her advanced country status.
  Japanese market in 2004 on BtoB was Yen 102,669 billion and BtoC was Yen 5,643 billion. Mobile commerce was Yen 971 billion and CtoC market was Yen 784 billion in the same year. This represents 33% growth on BtoB and 28% growth on BtoC over the previous year. This paper deals with current status and characteristics of Japanese BtoB and BtoC markets, and also its issues and future prospects.
  The purpose of this paper is to contribute to understanding the Japanese environment and status in international electronic commerce in the future.

목차

Abstract
Ⅰ. 서론
Ⅱ. 정보인프라 현황
Ⅲ. BtoB, BtoC, Mobile 전자상거래 현황
Ⅳ. 전자상거래의 문제점과 전망
Ⅴ. 결론
참고문헌

키워드

E-Commerce Japan BtoB BtoC B2B B2C