고속도로 휴게소 식당 이용 고객의 메뉴요구도 및 메뉴선택요인

• 영문명: Menu Demand and Menu Choice Factor of the Restaurant Customer at Resting Places on the Highways
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 김운주(Woon Ju Kim)
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제10권 1호, 123~133쪽, 전체 11쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2006.07.30

영문 초록

  The purpose of this research was to supply basic character and demand of customer for the efficient operation of the restaurant at resting places on the highway. Menu choice factor was investigated as scoring of customer"s consideration about quality, taste, temperature, nutrition, amount, flavor, freshness, cookery, one"s like, seasonal meal, price and quickness. The result of menu demand by customer"s general character was that menu demand score of male customer was higher in Korean meal and the score of female customer was higher in noodles and fast food. And younger customer followed noodles, fast food and Korean meal but older customer was higher in Korean meal and Japanese food. Also menu choice factor of customer was taste, freshness and quality of meal.

목차

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과 및 논의
Ⅳ. 결론 및 제언
참고문헌

키워드

Highway Restaurant Menu demand Menu choice factor