몽골 남녀 대학생의 의복 구매행동과 패션의식

• 영문명: Clothing Purchase Behavior and Fashion Consciousness of Mongghol University Students
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 권수애(Soo Ae Kweon) 유정자(Joung Ja Yoo) 아빛나(Bit Na Ah)
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제10권 1호, 193~209쪽, 전체 17쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2006.07.30

영문 초록

  Mongolia"s University Students was having many Traditional market"s utilization factor when purchasing clothes and purchase frequency follows in sex and shows the difference which considers. The friend the neighborhood mainly used in intelligence personnel application, it was different that the shop advertisement utilization factor of our country University students was nott high.
  The clothing was high possession possibility of the keeping warm jumper or the sweater caused by with cold weather, cause of clothing dead-storage mainly is by the girl-disgust, the boy-old, and then, the difference which considers to between boy and girl is showed.
  Consciousness of Fashion of Mongolia"s University students is showed rather impulse purchase, trademark consciousness and price serious consideration than style-serious consideration highly.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구 방법 및 절차
Ⅳ. 결론 및 고찰
Ⅴ. 결론
참고문헌

키워드

Mongolia Purchasing Behavior Consciousness of Fashion