수출기업의 시장지향성과 수출성과 - 시장 감지능력과 반응능력의 매개적 역할

• 영문명: Korean Exporting Firms" Market Orientation and Export Performance: Mediating Role of Market sensing and Responding Capabilities
• 발행기관: 한국마케팅과학회
• 저자명: 이형택(Lee Hyung Taek) 채명수(Myung Su Chae)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』2004 추계학술대회 발표 논문집, 533~572쪽, 전체 40쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2004.11.30

영문 초록

  This study tries to examine the impact of market orientation on exoort performance via the competitive advantages which are market sensing and responding capabilities. To achieve this purpose, the authors reviewed the previous literatures and suggested the empirical link among market orientation, market sensing capability, market responding capability, and export performance as well as the determinants of market orientation.
  Based on the collected 274 firms" data, the proposed model was supported with the LISREL analysis. That is, market orientation influences Korean exporting firms" performance indirectly through market sensing and responding capabilities. The authors discuss the meaning of the empirical results and provide future research directions.

목차

〈Abstract〉
Ⅰ. 서론
Ⅱ. 시장지향성의 정의 및 기존문헌 고찰
Ⅲ. 연구모형 및 가설 설정
Ⅳ. 연구방법론
Ⅴ. 실증분석
Ⅵ. 결론
참고문헌