부동산중개업자의 자질, 서비스품질, 경쟁우위 간의 구조적 관계에 관한 연구

• 영문명: A Study on the Structural Relationship among Real Estate Brokers Qualities, Service Quality, Competitive Advantage
• 발행기관: 한국부동산학회
• 저자명: 장우진(Jang Woo Jin)
• 간행물 정보: 『부동산학보』不動産學報 第27輯, 183~193쪽, 전체 11쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.08.01

영문 초록

  1. CONTENTS
  (1) RESEARCH OBJECTIVES
  This study attempted to perform a positive study on how the range of the Qualities(professionality, ethics) is composed of, what correlation Brokerage Service Quality and the Competitive Advantage.
  (2) RESEARCH METHOD
  In order to achieve the objective of this study, the previous studies and theories concerning the Qualities(professionality, ethics), Quality, Competitive Advantage of Real Estate Brokers were reviewed. And the questionnaire was ethics diagnosis the consciousness of the real estate broker, and then analysis was carried out with AMOS of a structural equation model.
  (3) RESEARCH RESULTS
  For this study, the questionnaires were given to 117 real estate brokers in Gwang-Ju, Jeon-nam
  2. RESULTS
  As a result of analysing the correlation between qualities (professionality, ethics) and service quality, it was found that the only professionality showed positive correlation significantly on the service quality, and as a result of examining the correlation between service qualty and competitive advantage, it was analyzed that the service quality showed positive correlation significantly on the competitive advantage.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 연구설계
Ⅳ. 인과구조 분석 및 논의
Ⅴ. 결론
參考文獻

키워드

qualities professionality ethics service quality competitive advantage