부동산 포털서비스 가맹업체의 성과측정모형 개발에 관한 실증연구 - Balanced Score Cadrd 기법의 적용

• 영문명: Performance Evaluation Model for Franchised Real Estate Brokerage Houses Using Balanced Score Card Methodology
• 발행기관: 한국부동산학회
• 저자명: 이국철(Lee Kook Chul) 이성현(Lee Sung Hyun)
• 간행물 정보: 『부동산학보』不動産學報 第27輯, 100~114쪽, 전체 15쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.08.01

영문 초록

  1. CONTENTS
  (1) RESEARCH OBJECTIVES
  The purpose of this research is to develop a franchisee"s performance evaluation model of real estate internet portal services and to identify causal relationships among model variables.
  (2) RESEARCH METHOD
  In this study. Balanced Score Card(BSC) method, emerged as more general, appropriate methodology in evaluating a firm, is introduced to develop the model and model hypotheses are suggested. For the empirical analysis, factor analysis and regression analysis are applied to test hypotheses using the questionnaire data collected from franchised real estate brokers.
  (3) RESEARCH RESULTS
  The results show that the application of BSC method in evaluating the real estate brokerage is relevant and model variables derived from 4 BSC perspectives are to be appropriate. It also shows that there are some causal relationship between key variables.
  2. RESULTS
  This paper is considered as the first attempt to evaluate real estate brokerage using well-known BSC method. Even though some research limitation and further research needs, it can contribute real estate academics and suggest some guidelines for practitioners.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 문헌연구
Ⅲ. 연구모형 및 가설
Ⅳ. 결론
參考文獻

키워드

Real Estate Business Performance Real Estate Portal Services Balanced Score Card Method Real Estate Franchise