인터넷 쇼핑몰 이용자의 의식 및 이미지 특성 분석 - 대학생을 중심으로 -

• 영문명: Analysis on the Consciousness and Image Character of the Internet Shopping Mall Consumer
• 발행기관: 한국산업경영시스템학회
• 저자명: 이정(Jeong Lee) 이상설(Sang-Seol Lee)
• 간행물 정보: 『산업경영시스템학회지』제28권 제3호, 87~97쪽, 전체 11쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2005.09.01

영문 초록

This study deals with the analysis on the consciousness and image character of the internet shopping mall. As consciousness analysis result of internet shopping mall consumer, 'cheap price' and 'convenience' are evaluated high by reason that buy goods/service. 'Delivery delay' shows that deficiency of swiftness is indicated preferentially by shortcoming when the goods/service are purchased at the internet shopping mall. Consumer is prferring most 'deferred payment' with consumer's protection system of internet shopping mall. In image character of internet shopping mall, computer system speed and swiftness of reaction time, intimacy of shopping mall site design, delivery system trustability, goods/service contiguity, trustability of billing system, recognition shopping mall company, consistency about good service etc., showed high assessment, but comparative satisfaction is not high in solution at authoritativeness of personal information leakage prevention, problem occurrence.

목차

Abstract

1. 서론

2. 선행연구

3. 조사방법 및 분석내용

4. 인터넷쇼핑몰 이용자의 구매성향과 요인분석

5. 결론

참고문헌