온라인 쇼핑몰에서 고객의 감성을 활용한 추천 효과

• 영문명: Effectiveness of Recommendation using Customer Sensibility in On - line Shopping Mall
• 발행기관: 한국산업경영시스템학회
• 저자명: 임치환(Chee-Hwan Lim)
• 간행물 정보: 『산업경영시스템학회지』제28권 제3호, 58~64쪽, 전체 7쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2005.09.01

영문 초록

Customer sensibility based recommendation agent system was developed to tailor to the customer the suggestion of goods and the description of store catalog in on-line shopping mall. The recommendation agent system composed of five modules and seven services including specialized algorithm. This study was to investigate the effectiveness of the customer sensibility based recommendation agent system in on-line shopping mall. This study asked 30 male and female students to perform the task in on-line shopping mall and facilitated them questionnaires. The questionnaires were administered to subjects to measure quality precision, ease of use, support of buying, purchasing power, future intention of the system. The study revealed that good part of the subjects positively evaluated the customer sensibility based recommendation system except for ease of use. The study on usability of the recommendation agent system has need to be performed in next. This paper shows that the satisfaction and the buying power of customers may be improved by presenting customer sensibility based recommendation in on-line shopping mall.

목차

Abstract

1. 서론

2. 감성 기반 추천 시스템 개요

3. 고객의 감성을 활용한 추천 시나리오

4. 고객 감성을 활용한 추천 서비스 효과

5. 결론

참고문헌