공자학원의 중국 서예 세계화 전략에 관한 소고

• 발행기관: 한국중국문화학회
• 저자명: 문혜정
• 간행물 정보: 『중국학논총』제65호, 147~165쪽, 전체 19쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2020.03.31

영문 초록

With a cultural powerhouse in mind, China is trying to spread Chinese culture around the world by promoting Confucius Institutes. Calligraphy is the core of Chinese culture and is the most efficient field of spreading Chinese culture. The forms of calligraphy dissemination at Confucius Institutes were mainly the opening of calligraphy curriculum, calligraphy experience events, and holding calligraphy contests and exhibitions. But these activities are not very professional or organized. Therefore, Confucius Institutes need to come up with more active and aggressive measures. It will have to train professional calligraphy teachers to be sent abroad and build a deeper educational infrastructure by developing calligraphy teaching materials exclusively for use in the country. They should also explore ways to develop calligraphy into a cultural industry brand in many ways. If the Confucius Institutes actively exchanged and promoted themselves with many countries by calligraphy, Chinese calligraphy could be reborn as an art in the world.

목차

Ⅰ. 공자학원과 중국문화

Ⅱ. 중국문화의 핵심, 서예

Ⅲ. 공자학원의 서예 전파 형태 분석

Ⅳ. 서예 세계화 전략의 문제점과 대안

Ⅴ. 중국 서예의 발전과 한국 서예 발전 방향

Ⅵ. 결론

키워드

서예 공자학원 중국어 문화 인프라 브랜드 書藝 孔子學院 中國語 文化 基础 品牌 Calligraphy Confucius Institutes Chinese Culture Infrastructure Brand