제주도 청소년소비자의 과시소비성향에 관한 연구

• 영문명: A Study on the Propensity for Conspicuous Consumption of Adolescents of Cheju
• 발행기관: 한국가정과교육학회
• 저자명: 이지혜(Lee, Chi-Hae) 김정숙(Kim, Jeong-Sook)
• 간행물 정보: 『한국가정과교육학회지』제9권 제2호, 161~174쪽, 전체 14쪽
• 주제분류: 사회과학 > 교육학
• 파일형태: PDF
• 발행일자: 1997.12.31

영문 초록

The purpose of this study is to investigate the effects of self-concept, reference group, consumer education, and materialism on the propensity for conspicuous consumption of adolescents. The data used in this study were collected through questonnaires on 604 adolescents living in Cheju City. The data were analyzed by using SPSS PC?? program. The propensity for conspicuous consumption of adolescents differed significantly acording to their age and allowance, and sex. The propensity for conspicuous consumption of the middle school studynts was higher than that of the high school students. The propensity for conspicuous consumption of byys was higher than of girl s. The propensity for conspicuous consumptionof the adolscents was influenced by materialism and the reference group. According to the results of the multiple regression analysis, the most influential factor was materialism and reference group. in clothing materialism was the most influential factor and the reference group was the second influential factor. But in shoes, bag, and school supplies the reference group was the most influential factor and materialism was the second influential factor.