청소년의 과시소비성향과 관련변수

• 영문명: Adolescent consumers propensity for conspicuous consumption and related variables
• 발행기관: 한국가정과교육학회
• 저자명: 안영희(An, Young- Hee) 박명숙(Park, Myung-Sook)
• 간행물 정보: 『한국가정과교육학회지』제12권 제1호, 21~32쪽, 전체 12쪽
• 주제분류: 사회과학 > 교육학
• 파일형태: PDF
• 발행일자: 2000.03.31

영문 초록

The purpose of this study was to investigate the effects of socio-demographic and socio-psychological variables on the proppensity for conspicuous consumption of adolescents. The data used in this study were collected through questionnaires on 488 adolescents living in Kyongju City. The data were analyzed by using SPSS-win program. The specific objectives of this study were to invetigate the difference of adolescent consumers propensity for conspicuous consumption and to predict the independent effects on the propensity for conspicuous consumption by socio-de-mographic & socio-psychological were as follows: The results of this study were as follows: 1)The adolescent consumers propensity for conspicuous consumption was different significantly according to the socio-demographic variables such as school. the subjective significantly according to the socio-demographic variables such as school, the subjective level of household consumption, the allowance interval, the amount of allowance. 2) According to the results of the multipul regression-analysis were in the order of; materialism, the frequency of communication with their friends, the perceived level of living, and the amount of allowance. These independent variables explain 29.8% of the total variance.