An Analysis of Shanghai's Image Perception as a Tourism Destination of South Korean Tourist

• 영문명: An Analysis of Shanghai's Image Perception as a Tourism Destination of South Korean Tourist
• 발행기관: 한국관광서비스학회
• 저자명: Wu Jiachen Ha Dong-Hyun
• 간행물 정보: 『관광서비스연구』관광서비스연구 제12권 제2호, 1~30쪽, 전체 30쪽
• 주제분류: 사회과학 > 사회과학일반
• 파일형태: PDF
• 발행일자: 2015.06.30

영문 초록

The research objectives of this study are firstly, to test whether visit times, traveling method, travel purpose, stay period, information sources, will significantly affect South Korean tourists’ image about Shanghai and secondly, to test whether gender, age, marital status, education level, income, occupation, will significantly affect South Korean tourists’ image about Shanghai and thirdly to test whether the factors of Shanghai’s city image will significantly affect the overall satisfaction of tourist visiting Shanghai. This research shows firstly that Shanghai is a destination for South Korean tourists to enjoy their leisure activities. Therefore, in order to attract more South Korean tourists, it is necessary to propagate Shanghai’s destination image through the travel agency. Secondly, Shanghai should focus on women around 40 to 50 years old and establishing a positive culture metropolis image could attract these kinds of consumers’ interesting. Thirdly, culture attributes of Shanghai’s destination image have the most influential effects on satisfaction and facilities environment attributes and the leisure attributes rank second and third. If managers could set a marketing strategy at the core of these attributes, it is beneficial to improve the tourist destination image of Shanghai.

목차

Ⅰ. Introduction

Ⅱ. Literature Review

Ⅲ. Methodology

Ⅳ. Results

Ⅴ. Conclusion and Implications

키워드

Tourism Destination Image Satisfaction South Korean Tourist Shanghai 관광목적지 이미지 만족 한국 관광객 상하이