우리 나라 인삼산업의 국제화 전략에 관한 연구

• 영문명: A Study on the Strategy for Internationalization of Korean Ginseng Industry
• 발행기관: 한국국제상학회
• 저자명: 김희철(Kim Hee-Chui) 정헌배(Jeong Heon-Bae)
• 간행물 정보: 『국제상학』國際商學 제16권 제1호, 283~310쪽, 전체 28쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2001.05.01

영문 초록

Korean ginseng is a representative special product in karea and acknowledged as a wonder drug for longevity in some oriental countries. It has been exported to foffign countries since long time ago. Recently, the market share of Korean ginseng in the international markets is decreasing gradually owing to the imports of low price Chinese ginseng and the effective marketing policy on North American ginseng. In order to get over the difficulties in the international ginseng markets, the new marketing strategy for world important markets should be developed. Thus, the objective of this study is to suggest the strategy for internationalization of Korean ginseng industry through analysis uf the current situation of ginseng industry, the trends of international ginseng markets, and the actual state of international competitive power.

목차

1.서론

2.우리나라 인삼산업의 현황분석

3.국제인삼시장의 현황분석

4.우리나라 인삼산업의 국제화전략

5.결론

참고문헌