Analysis of the Influencing Factors on the Revisit Intentions of Traditional Hanok Village and the Linkage to Overcoming the Local Extinction Crisis

• 발행기관: 한국비교정부학회
• 저자명: 이상엽(Sang-Yup Lee) 강순화(Soon-Hwa Kang) 이규태(Gyu-Tae Lee) 이서현(Seo-Hyun Lee) 김주연(Ju-Yeon Kim) 손소희(So-Hee Son)
• 간행물 정보: 『한국비교정부학보』제28권 제4호, 129~154쪽, 전체 26쪽
• 주제분류: 사회과학 > 행정학
• 파일형태: PDF
• 발행일자: 2024.12.31

국문 초록

(Purpose) The purpose of this study is to explore the structural relationships between tourism experience, visit value, place attachment, and revisit intentions, focusing on Oseong Hanok Village, a less-studied traditional village known for its serene environment and immersive cultural experiences.. (Design/methodology/approach) The study employs a structural equation modeling approach, analyzing survey data collected from visitors to Oseong Hanok Village during the Media Art Festa. Key constructs such as various tourism experience dimensions (e.g., novelty, fun, and aesthetic experience), visit value, place attachment, and revisit intentions were carefully measured and analyzed. (Findings) The findings reveal that tourism experiences significantly influence visit value and place attachment, with aesthetic experiences and food experiences showing the strongest overall impact. Furthermore, visit value and place attachment play pivotal roles in enhancing revisit intentions, emphasizing the critical importance of emotional and cultural connections. (Research implications or Originality) This research contributes to the literature by focusing on a lesser-studied Hanok village and providing insights into effective tourism strategies for sustaining traditional heritage sites. The results suggest that promoting authentic experiences and emotional connections can enhance the value and sustainability of such cultural destinations.

목차

Ⅰ. Introduction

Ⅱ. Theoretical Background

Ⅲ. Methodology

Ⅳ. Results

Ⅴ. Conclusions and Implications

References

키워드

한옥마을 관광경험 방문 가치 지역애착심 장소 애착 재방문의도 지방소멸 저출생 지방대학 Hanok Village Tourism Experience Visit Value Regional Attachment Place Attachment Revisit Intentions Local Extinction Low Birth Local University