媒介融合视域下新闻传播创新研究

• 영문명: Research on News Communication Innovation in the Context of Media Integration
• 발행기관: YIXIN 출판사
• 저자명: Teng Mingshan
• 간행물 정보: 『Journal of Language and Literature Studies 』Vol.1 No.3, 93~98쪽, 전체 6쪽
• 주제분류: 사회과학 > 교육학
• 파일형태: PDF
• 발행일자: 2024.12.31

국문 초록

Media convergence has brought new development opportunities for news dissemination, which not only breaks through the limitations of traditional news dissemination, but also greatly improves the degree of freedom and openness of news dissemination, and makes the news content realize informatization and digitization processing. However, it is worth noting that in the context of media convergence, news dissemination is also facing a lot of challenges, such as insufficient innovation of news content, news dissemination technology needs to be strengthened, and the professionalism of communication personnel needs to be improved. Based on this, this paper first briefly analyzes the characteristics of news communication in the field of media convergence, then discusses the problems of news communication under media convergence, and puts forward corresponding news communication innovation strategies on the basis of the problems, with a view to providing useful references for the innovation and development of news communication in the context of media convergence.

영문 초록

媒介融合为新闻传播带来了新的发展机遇，不仅突破了传统新闻传播的局限，还使得新闻传播的自由度和开放程度得到极大提升，并且使得新闻内容实现信息化、数字化处理。然而，值得注意的是，在媒介融合背景下，新闻传播也面临着不少挑战，如新闻内容创新性不够、新闻传播技术有待加强、传播人员专业素养有待提高等。基于此，本文首先对媒介融合视域下新闻传播所展现出的特征进行简要分析，继而探讨媒介融合下新闻传播存在的问题，并在问题的基础上提出相对应新闻传播创新策略，以期为新闻传播在媒介融合背景下的创新发展提供有益参考。

목차

Ⅰ. 引言

Ⅱ. 媒介融合视域下新闻传播的特征

Ⅲ. 媒介融合视域下新闻传播的现状

Ⅳ. 媒介融合视域下新闻传播创新策略

키워드

Media convergence perspective News dissemination Innovation 媒介融合视域 新闻传播 创新