국립박물관 굿즈가 관광객 구매효과에 미치는 영향에 관한 연구 - 국립박물관문화재단 뮤지엄숍을 중심으로 -

• 영문명: A Study on the Effect of National Museum Goods on the Tourist Purchase Effect - With the National Museum Foundation Museum Shop at the center -
• 발행기관: 한국가구학회
• 저자명: 정보람 김정호
• 간행물 정보: 『한국가구학회 학술대회자료집』한국가구학회 2024년 춘계학술대회 발표집, 51~55쪽, 전체 5쪽
• 주제분류: 예술체육 > 미술
• 파일형태: PDF
• 발행일자: 2024.04.19

국문 초록

This study aims to analyze the role and characteristics of museum merchandise in order to explore avenues for enhancing its value. To accomplish this objective, the focus will be on 'MU:DS' merchandise sold at the National Museum of Cultural Heritage's museum shop, and an analysis will be conducted on the sales volume, popularity, and revenue trends of museum merchandise. Additionally, an investigation will be carried out on the impact of museum merchandise on the consumer process of tourists, with the aim of providing fundamental data necessary for merchandise development. Through this research, the goal is to gain a clear understanding of the role and function of museum merchandise and to derive insights that can serve as guidance for the planning and development of new merchandise.