Green Supply Chain Management to Promote Environmental Awareness of Consumers in the Fashion Design Industry

• 영문명: Green Supply Chain Management to Promote Environmental Awareness of Consumers in the Fashion Design Industry
• 발행기관: 한국유통과학회
• 저자명: Jieun KIM Junhyuck SUH Eungoo KANG
• 간행물 정보: 『유통과학연구(JDS)』제22권 제3호, 93~104쪽, 전체 12쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2024.03.30

영문 초록

Purpose: Using green supply chain management (GSCM), the current study focuses on the fashion design industry as a central player in promoting an eco-conscious consumption culture by creating awareness of the need to produce and consume eco-friendly fashion products instead of only capitalizing on the shifting consumer tastes, preferences, and expectations. Research design, data and methodology: This study selected a PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) checklist as a research methodology. The purpose is the detailed and disinterested evaluation of all the published information related to the topic of the research. Results: This study suggests brief solutions of the GSCM based on the five categories of sustainable fashion activities that contribute to the development of eco-friendly fashion designs and marketing strategies. This strategy employed by firms to promote sustainable production and consumption is a major factor in enhancing consumers’ environmental awareness. Conclusions: The study delves into how brands in the fashion design industry provide a platform for collective action by investing in educational campaigns and transparent communication, collaborating with various stakeholders to maximize awareness of the need for eco-conscious consumption and the availability of green fashion products. Practitioners should consider developing a comprehensive framework to assess the feasibility of different awareness strategies and purchase stimulation approaches.

목차

1. Introduction

2. Five Categories of Sustainable Design Activities

3. PRISMA Statement

4. Solutions of Green Supply Chain Management (GSCM)

5. Discussions

References

키워드

Green Supply Chain Management (GSCM) Environmental Awareness Fashion Design Industry Customer Relationship Management (CRM) PRISMA Statement