A Case Study of Decision-Making Towards Using Online Food Distribution Services After Covid-19 In Vietnam

• 영문명: A Case Study of Decision-Making Towards Using Online Food Distribution Services After Covid-19 In Vietnam
• 발행기관: 한국유통과학회
• 저자명: Thuc Duc TRAN Thong Van PHAM Phu Cam Thi NGUYEN Loc Tan LOUIS Ngoc Nhu Thi LE
• 간행물 정보: 『유통과학연구(JDS)』제22권 제3호, 33~47쪽, 전체 15쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2024.03.30

영문 초록

Purpose: Most emerging-market countries are concerned about the technology boom, which is accompanied by an increase in revenue from online sales and services. This finding has been demonstrated during the COVID-19 pandemic; however, is this tendency continuing in the new normal, and what factors are driving the increase in consumer decisions? The purpose of this research is to investigate how the decision to utilize online services will be affected in the new normal as well as propose a new research approach in this field. Research Design, Methodology and Approach: By following a deductive research method associated with positivist philosophy, a survey in South Vietnam with 426 respondents using a convenience sampling method was conducted. The reliability of the measurement scales was examined by using the SPSS program. The SmartPLS programme was utilised to assess the measurement and structural models as well as test hypotheses by using partial least squares structural equation modelling. Results: According to the research findings, decision-making has been impacted by social influences, perceived usefulness, perceived ease of use, perceived trust, perceived price, and perceived convenience. Conclusions: The research results also bring significant contributions not only in practice in providing management implications but also in theory. The research model has also demonstrated the feasibility of employing the stimuli-organism-response framework and combining the theory of perceived risk with the technology acceptance model via the explanation of decision-making.

목차

1. Introduction

2. Literature Reviews and Hypotheses

3. Methodology

4. Results

5. Discussion

6. Conclusions, Limitations, and Future Research Directions

References

키워드

Decision-making Online service Social influences Distribution service COVID-19.