Effects of the Components of Mobile Shopping Apps On Shopping Flow and Continuous Usage Intention

• 영문명: Effects of the Components of Mobile Shopping Apps On Shopping Flow and Continuous Usage Intention
• 발행기관: 한국유통과학회
• 저자명: 변상운(Sangwoon BYUN) 고재길(Jai-Kil KO)
• 간행물 정보: 『산경연구논집(JIDB)』Volume.14 No.12, 11~21쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2023.12.31

영문 초록

Purpose: This study aims to investigate the impact of mobile shopping app components on shopping flow and the continuous usage intention of the shopping apps in the rapidly growing mobile market facilitated by advancements in the mobile environment. Research Methodology: A survey was conducted, targeting users aged 20 and older with experience in using mobile shopping apps. The responses of 456 participants were analyzed through frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, and structural equation modeling. Results: The study found that within the components of mobile shopping apps, enjoyment significantly impacted both shopping flow and the continuous usage intention of shopping apps. The diversity of product assortment had a significant effect only on shopping flow. The usefulness and ease of use influenced on the intention to continue using shopping apps. Conclusions: Based on the findings, it is recommended that shopping app operators try to identify essential components for stimulating user interest and engagement when developing or modifying apps. Additionally, a diverse range of products enhances the shopping experience and drives spontaneous purchases. Furthermore, providing an easy interface and minimizing the effort required, this experience can enhance user perception of its value and sustain consumers’ continuous usage intention of the shopping app.

목차

1. Introduction

2. Literature Review

3. Research Methodology

4. Results

5. Discussion and Conclusion

6. Discussion and Conclusion

References

키워드

Mobile shopping apps Fashion products. Shopping flow Continuous usage intention