Exploration and Reflection on the Training Model of Customer Service Talents in Higher Vocational Education in the Digital Era

• 영문명: Exploration and Reflection on the Training Model of Customer Service Talents in Higher Vocational Education in the Digital Era
• 발행기관: 동아시아무역학회
• 저자명: Yan Xu
• 간행물 정보: 『Journal of East Asian Trade(JEAT)』Vol. 5 No. 1, 39~51쪽, 전체 13쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2023.06.30

영문 초록

Purpose - Higher vocational colleges need to promote the reform of customer service talent training mode to adapt to the new requirements of the digital age and train customer service talents that meet the needs of enterprises. Therefore, the training mode of customer service talents in higher vocational colleges is studied. Design/Methodology/Approach - Based on the basic theory of innovation and development, this paper studies the problems existing in the training of customer service talents in higher vocational colleges: there is a gap between the standards of school talent training and the needs of enterprises; The application ability of digital technology of higher vocational college graduates is insufficient; The community consciousness of both sides of school-enterprise cooperation is weak, so we put forward the path of talent training. Findings - This paper integrates digital skills into the goal of talent training, Build a customer service digital knowledge system according to customer service positions; To build a double-qualified teaching staff; Deepen the deep integration of production and teaching, optimize the practice of digital curriculum; University-enterprise joint development of industry-university-research cooperation platform and other paths to promote innovation and reform of customer service talent training model. Research Implications - The research of this paper is of great significance to reform the training mode of higher vocational customer service talents in the digital era. Also, it provides reference for the follow-up research of other scholars

목차

Ⅰ. Introduction

Ⅱ. Theoretical Background and Conceptual Framework

Ⅲ. Research on Training Mode of Customer Service Talents in Higher Vocational Colleges in Digital Age

Ⅳ. Results and Discussion Vocational Customer Service Talent Training Mode Path in the Digital Age

Ⅴ. Conclusions

References

키워드

Customer Service Talent Explore Talent Cultivation Mode The Digital Age Think Deeply