A Study on the Marketing Factors of Convention and Exhibition Industry in Tai’an

• 영문명: A Study on the Marketing Factors of Convention and Exhibition Industry in Tai’an
• 발행기관: 동아시아무역학회
• 저자명: Xize Geng Lingming Kong
• 간행물 정보: 『Journal of East Asian Trade(JEAT)』Vol. 5 No. 1, 1~18쪽, 전체 18쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2023.06.30

영문 초록

Purpose - The exhibition industry is a strategic emerging service industry with great development potential in the new economic era, and its role in promoting the development of the national economy is also increasing. Design/Methodology/Approach - Construct a new indicator system, classify and analyze the influencing factors and their influencing mechanisms, construct a theoretical model of the influencing mechanisms, evaluate and correct the items measured by variables, and reveal the formation mechanism of the influencing factors. Findings - A new indicator system for influencing factors has been constructed, which is classified into core factors (exhibition enterprises and technological innovation), basic factors (resource endowment), and industrial environment factors (government support), revealing the formation mechanism of the impact of factors on the competitiveness of the urban exhibition industry. Research Implications - The exhibition industry is related to the material life of the people and their spiritual life. Studying the competitiveness and influencing factors of the urban exhibition industry is beneficial for alleviating the pressure brought by idle exhibition venues and related resources in various cities in China, sharing the responsibility of the Chinese government to continuously improve urban construction, meeting the growing material and cultural needs of the people, and promoting the sustainable development of the exhibition industry.

목차

Ⅰ. Introduction

Ⅱ. Overview of Research at Home and Abroad

Ⅲ. Research Ideas, Methods, and Innovations

Ⅳ. Analysis of Influencing Factors and Influencing Mechanism of Mice Industry Competitiveness

Ⅴ. The Empirical Research on the Factors Influencing the Competitiveness of Mice Industry

Ⅵ. Results

References

키워드

Mixed TEAChing New Media Marketing Online and Offline