A Study on the Synergistic Effects of Online and Offline Integration Performance of Rainbow Shares

• 영문명: A Study on the Synergistic Effects of Online and Offline Integration Performance of Rainbow Shares
• 발행기관: 한중경제문화학회
• 저자명: Shen Linlin Wang Tong
• 간행물 정보: 『한중경제문화연구』제11권, 135~148쪽, 전체 14쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2018.08.31

영문 초록

In the new era of rapid development of e-commerce and increasingly convenient mobile payment, the online and offline business model is increasingly becoming an important direction for the transformation and upgrading of retail enterprises, affecting the management and investment decisions of retail enterprises. Whether online and offline integration has a synergistic effect on physical retail enterprises remains to be seen. This paper analyzes and evaluates the performance of online and offline integration of Rainbow Shares by using the catastrophe progression method combined with the entropy method. The combination of these two methods provides new ideas for research in retail development.

목차

Ⅰ. Introduction

Ⅱ. Rainbow Shares

Ⅲ. Online and Offline Integration Performance Evaluation Indicators and Analysis Methods

Ⅳ. Evaluation and Analysis of Online Offline Integration Performance of Rainbow Shares

Ⅴ. Conclusion

키워드

Online and offline integration Synergistic effects Catastrophe progression method Rainbow Shares