영유아용품의 중국시장 진출전략에 관한 연구

• 영문명: A Study on the Entry Strategy into Chinese Market by Products for infants and children
• 발행기관: 한중경제문화학회
• 저자명: 림남
• 간행물 정보: 『한중경제문화연구』제11권, 55~74쪽, 전체 20쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2018.08.31

영문 초록

As China has gradually enhanced the levels of economic development and national income or consumption in recent years, to increase the consumption of baby products, markets for high-quality baby products are spotlighted so that the baby product market in China has been growing rapidly and the prospect is bright as well. The government changed the one-child policy into the two-child policy to increase the birth rate from 2015. This policy change can result in the enlargement of the baby goods market. In this regard, this study suggests the following strategies for promoting infant products to China and concrete ways of entering the market. The strategies to enter the Chinese markets are as follows. First, in order to successfully enter China, it is important to understand the situation and characteristics of the Chinese market with Chinese market research and accurate understanding about the recent economic environment in China. Second, enabling online and offline integration and SNS on brand advertisement are necessary. Third, reinforcement of the Wang Hong marketing. Fourth, reinforcement of customer service. Fifth, products promotion through TV advertisement. Sixth, usage of the relationship properly. Seventh, securing the overseas certification system. This study may provide the good implications not only to Korean baby product companies which want to enter the Chinese market but also to the peoples who want to establish the entry strategy into China.

목차

Ⅰ. 서론

Ⅱ. 기존연구에 대한 검토 및 한계점

Ⅲ. 영유아용품의 중국수출시장분석

Ⅳ. 영유아용품의 중국시장 진출전략

Ⅴ. 결론

키워드

Chinese Baby Products Chinese Baby Products Market Strategy of Advancing to the Chinese Market