Social Economic Benefits and Development Strategies of Large-scale Sports Events and Their Derivatives

• 영문명: Social Economic Benefits and Development Strategies of Large-scale Sports Events and Their Derivatives
• 발행기관: 한중경제문화학회
• 저자명: Wang, Yanlei Fu, Tingting
• 간행물 정보: 『한중경제문화연구』제15권, 155~167쪽, 전체 13쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2020.08.31

영문 초록

Using the methods of literature, comparative research and logical analysis, this paper explores China's future development strategies of sports events and derivatives industrial ecology chains. The research shows that: (1) the ownership of event property and the substantiation of individual sports associations are the preconditions for sports companies to expand profit margins, cultivate brand events and maximize the dividends of event brands; (2) through the establishment of sports lotteries and the introduction of well-funded The TV stations bid for the copyright of the competitions, sports industry can realize the energy saving and income increase of the competitions and expand the profit points of the competitions; (3) the ability of the government departments to conduct competition monitoring, risk early warning and scientific decision － making is an important assessment indicator for the safety of major sports events in the future; (4) related institutions should strengthen the creative and design development of derivatives for sports events, enhance the economic, social and cultural benefits of the ecological chain of the derivatives and promote the further development of China's sports industry．

목차

Ⅰ. Introduction

Ⅱ. The Industrial attribute and value of large-scale sports events and their derivatives

Ⅲ. The development of social and economic benefits of large-scale sports events and their derivatives

Ⅳ. The optimization strategies of large-scale sports events and their derivatives industry

Ⅴ. Conclusion

키워드

sports events property rights derivatives