해양 리조트호텔 이용객의 경험가치와 재방문 의도와의 관계에 대한 연구

• 영문명: Study of the Effect of Experiential Value on Revisit Intentions in Oceanfront Resort Hotel: The moderating effect of price sensitivity
• 발행기관: 한국해양관광학회
• 저자명: 김태욱 김기성
• 간행물 정보: 『해양관광연구』제16권 제2호, 9~24쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2023.06.30

영문 초록

This study aims to examine the relationship between experiential value and revisit intentions in oceanfront resort hotel and to analyze the structural relationship between all variable. In addition to, the moderation effect of price sensitivity was verified on the relationship between experiential value and revisit intentions. The survey targeted customers who visited in oceanfront resort hotel in the past 2-year and responses were actively promoted by offering a convenience store beverage coupon to those who completed it. From an online survey conducted from Mar 3, 2023, for a month, without insincere 37 samples, 213 samples were used for the final analysis. The hypothesis was tested through demographic characteristics, confirmatory factor analysis, correlation analysis, structural model analysis, and the moderation analysis. This study presents basic evidence data that can be useful for establishing management strategies for oceanfront resort hotel, based on the analysis results.

목차

Ⅰ. 서론

Ⅱ. 이론적 연구

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

경험가치 재방문의도 가격민감성 Experiential Value Revisit intentions Price Sensitivity