Unpacking the Influence of Entrepreneurial Orientation and Government Support Programs on New Product Performance

• 영문명: Unpacking the Influence of Entrepreneurial Orientation and Government Support Programs on New Product Performance
• 발행기관: 동아시아경상학회
• 저자명: 이영우 조영삼
• 간행물 정보: 『East Asian Journal of Business Economics』Vol.11 No.2, 109~118쪽, 전체 10쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2023.06.30

영문 초록

Purpose - This research paper aims to examine the impact of entrepreneurial orientation (EO) and government support programs (GSP) on new product performance in Korean Small and Medium-sized Enterprises (SME). We specifically focus on the interaction between these two factors and their influence on the new product performance of Korean SMEs. Research design, data, and methodology - We collected survey questionnaires from SMEs that are certified with Inno-biz by the Korean Ministry of SMEs and Startups. The collected data was analyzed using SPSS 26 and AMOS to create an integrated model. Result - Based on the analysis, our findings indicate that the proactiveness and innovativeness dimensions of EO have a positive effect on new product performance. However, the risk-taking dimension of EO has a negative effect. Additionally, GSP exhibit both positive and negative moderating effects on different dimensions of EO. Conclusion - It is important to recognize that GSP are not a universal solution for all challenges faced by SMEs. Hence, it is crucial for policy-makers to have a clear understanding of SMEs’ capabilities and the level of EO dimensions in order to identify types of GSP that could lead to positive outcomes, while minimizing the negative effects of GSP.

목차

1. Introduction

2. Literature Review

3. Hypotheses

4. Methodology

5. Results

6. Conclusion and Limitations

References

키워드

Entrepreneurial Orientation New Product Development Government Support Programs