The Importance of Green Fashion Product Development to Improve Consumers’ Environmental Awareness

• 영문명: The Importance of Green Fashion Product Development to Improve Consumers’ Environmental Awareness
• 발행기관: 동아시아경상학회
• 저자명: 양숙경
• 간행물 정보: 『East Asian Journal of Business Economics』Vol.11 No.2, 29~38쪽, 전체 10쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2023.06.30

영문 초록

Purpose - The current study aims to learn how fashion consumers now feel about environmental issues. The significance of “green fashion product creation” in resolving environmental issues is explored. It also examines how customers' environmental consciousness has evolved due to the introduction of green fashion products. Research design, data, and methodology - The study methods, procedures, and results of the 16 publications included in this literature review were critically examined. The data sources, analyses, and key findings presented in each publication were compared and contrasted. To better understand how to raise environmental consciousness among customers. Result - The investigation indicates a total of four results why eco-friendly product should be developed to attract potential green consumers. Four solutions are as follows; (1) Encourages Sustainable Consumption Behavior, (2) Increases Consumer Environmental Awareness, (3) Improves Corporate Social Responsibility, and (4) Enhances Competitive Advantage. Conclusion - Promoting sustainability in the fashion sector requires full visibility throughout the supply chain. Companies in the fashion industry would serve their customers better if they were more forthcoming about the resources, methods, and circumstances that went into making their wares. Consumers may accomplish this by including instructions on the packaging or posting them on the business's website.

목차

1. Introduction

2. Literature Review

3. Methodology

4. Findings

5. Discussions

References

키워드

Green Fashion Brand Environmental Awareness Eco-Friendly Corporate Strategy