The Effect of COVID-19 on Restaurant Businesses and Their Response in Thailand

• 영문명: The Effect of COVID-19 on Restaurant Businesses and Their Response in Thailand
• 발행기관: 한국유통과학회
• 저자명: Saruda SUNTHORNPAN Sadayo HIRATA
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 10 No.2, 123~133쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2023.02.28

영문 초록

The COVID-19 pandemic has impacted the restaurant business adversely. The restaurant business is essential for Thailand’s economy as it generates high income and a high employment rate. This study aimed to determine the relationships between restaurant businesses. Furthermore, it examined the problems encountered during COVID-19 and measures already implemented and planned. The research is intended to resolve these issues. We collected data from 136 people who worked in restaurants in Bangkok, Thailand, via telephone interviews. The data was analyzed by descriptive statistics and correspondence analysis using SPSS. The findings of this analysis indicate that all restaurants, irrespective of their size, face problems, though their planned and remedial actions are different. One finding was that medium restaurants face more financial problems and increased costs than others. They are countering this challenge through measures such as applying for loans and transitioning into a “non-restaurant” business. Nevertheless, typical medium restaurants have not engaged in extensive planning for the future. Based on a fact-finding survey, we considered appropriate short- and long-term measures suitable for micro, small and medium restaurants. In addition, our study’s findings will help policymakers and practitioners identify strategies for responding to the COVID-19 outbreak and other future crises.

목차

1. Introduction

2. Literature Review

3. Research Methodology

4. Results

5. Discussion

6. Conclusion

References

키워드

MSMEs Restaurants Business Strategy COVID-19 Correspondence Analysis