축제서비스스케이프에 대한 이미지가 방문자의 행동의도에 미치는 영향

• 영문명: The Impact of a Servicescape Image on the Behavioral Intention of Visitors in a Festival Setting
• 발행기관: 관광경영학회
• 저자명: 심상욱 박근수
• 간행물 정보: 『관광경영연구』제13권 제2호, 131~153쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.06.30

영문 초록

The purpose of this article is to test the impact of servicescape image on the behavioral intention of visitors in festival setting. The framework of a cognitive-affective destination image serves as the model for the study. The sample was collected at the Chungdo Bull Fighting Festival. The key findings of this article are as fallows. (1) The visitors' cognitive image on the festival servicescape directly affects the behabioral intention. (2) The cognitive image of the servicescape has an impact on the affective image of the festival such as pleasure and arousal. (3) The affective image of the festival has an impact on the behavioral intentions of the festival visitors. (4) The arousal of the affective image influences to pleasure.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결과요약 및 시사점

참고문헌

키워드

Festival servicescape Cognitive image Affective image Behavioral intention