동해안권 관광개발 활성화 방안

• 영문명: Revitalization Plan for East Sea Area Tourism Development: Focused on Goseong, Sokcho, Yangyang and Gangneung Cities
• 발행기관: 관광경영학회
• 저자명: 윤지현 정문규
• 간행물 정보: 『관광경영연구』제12권 제3호, 44~70쪽, 전체 27쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.09.30

영문 초록

This research attempts to conduct the critical review over tourism development strategies of the Government and Gangwon Province and to come up with revitalization plans to boost the regional recognition of Gangwon Province as a national tourism hub by means of establishing the growth center of Gangwon- Youngdong areas. Data for regional tourism resources, local economy, development plan, and tourism route had been studied in the first place, and then contents of collected data were analyzed. Finally revitalization plans for Gangwon-Youngdong areas were offered as a proposal based upon the above analyzed data. Revitalization plans consist of three phases; the first phase involves creating a tourism cluster of individual area, building the Youngdong cultural tourism belt, and setting up an operational plan of RTST/TIP in cooperation with Youngdong Tourism Marketing Co., Ltd. The second phase is to improve the global recognition, promote international cooperation, and attract tourists from in and out of country. The third phase is targeting at completing a united special tourism zone and the Four Port System. In the long run, all of these effects are expected to lay groundwork for Gangwon Provincebeing transformed into a tourism hub of the East Asia from the center of Korean tourism.

목차

Ⅰ. 서론

Ⅱ. 지역 현황 및 분석

Ⅲ. 지역관광 활성화 방안

Ⅳ. 세부실행방안

Ⅴ. 결론

참고문헌

키워드

Tourism development Revitalization plan Tourism policy Tourism marketing