화천산천어축제 관광객의 변화추이 분석에 관한 연구

• 영문명: A Study on the Transition of the Change in Hwacheon Sancheoneo Ice Festival Tourist
• 발행기관: 관광경영학회
• 저자명: 채용식
• 간행물 정보: 『관광경영연구』제18권 제3호, 307~326쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

And used, presents the regional impact of tourism festivals by comparing before and after the investigation, to analyze trends Sancheoneo Ice Festival is the second purpose of the study, the diagnosis for each major topic trends for the new Sancheoneo Ice Festival visitors and wishes to provide a basis for quality management (quality tourism) as a representative of the festival to go to lead the festival trends and ensuring continuity, possibility of future growth, differentiation festivals, visitor trends Third, to increase customer loyalty as a consumer-oriented tourism festival the time of the festival to a new perspective and vertebrae in partnership with an admission going to open the festival with the desire to know in advance. This analysis is specific to the type of research presented and analyzed in a time series with local tourism trends and the Sancheoneo Ice Festival presents the problems and development direction. Efforts need to be reborn as a positive trend and reflects the needs of customers with our customers to design a new future as a Republic of Korea representative consumer-oriented festival, festival-oriented research is involved with the performance.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 추이분석결과 및 해석

Ⅳ. 결론

참고문헌

키워드

Sancheoneo Ice Festival The Transition of the Change Trend Analysis Time Series Consumer-Oriented Tourism Festival Comparative Analysis