6차산업 현장활용을 위한 외식중심형 농가레스토랑 만족도제고 연구

• 영문명: A Study on the choice attraction, satisfaction of local food farm styled restaurant of 6th industrial field application
• 발행기관: 관광경영학회
• 저자명: 장양례 황대용 김승희 문명희 이수진 장동진 강희준
• 간행물 정보: 『관광경영연구』제18권 제3호, 287~306쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

The main study results are presented as follows: First, this work investigated the positive effects of the variables according to the characteristics local food choice, including satisfaction for previous expectation, recommendation intention, and revisit intention. The investigation result revealed that management of local food and purchase management of local food were the most effect factors on previous expectation, recommendation intention, and revisit intention. Therefore, the hypothesis 1 prepared in this work was accepted. Secondly, this work looked into the positive effects of satisfaction for previous expectation of local food on recommendation intention and revisit intention. As a result, it was found that previous expectation of local food was the main factor affecting both recommendation intention and revisit intention. In particular, it was found that the two factors (recommendation intention β＝.493, revisit intention β＝.437) had similar influence. Therefore, the hypothesis 2 in this work was accepted. Thirdly, regarding the positive effects of local food recommendation intention and revisit intention, it was found that the two variables had influence (β＝.833) of positive effect. Therefore, the hypothesis 3 in this work was accepted.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 실증 분석

Ⅴ. 결론

참고문헌

키워드

Sixth Industrialization Local food Farming Restaurant Satisfaction