농촌관광 참여자의 LOHAS 인식과 농산물 품질확인 의사에 관한 연구

• 영문명: A Study on LOHAS recognition and Intention to Certify the Quality of Agricultural Products of Rural Tourism Participant
• 발행기관: 관광경영학회
• 저자명: 송완구 김영란 조용현
• 간행물 정보: 『관광경영연구』제18권 제3호, 141~161쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

The purpose of this study is to measure LOHAS recognition of rural tourism participants and segment in terms of LOHAS recognition. Second purpose of this study is to examine the effects of LOHAS recognition on the intention to certify the quality of agricultural products. Using a sample of 277 adults residing in metropolitan Seoul area and frequency analysis, factor analysis, cluster analysis and regression analysis are conducted. Results of a cluster analysis suggested four different types of rural tourism participants in terms of LOHAS recognition(type of preferred LOHAS products, type of responsible for recognition, type of sustainability considerations, type of indifference). Results also revealed that all the sub-constructs of LOHAS cognition were found to impact the intention to certify the quality of agricultural products. Findings of this study provides useful insights to the rural tourism industry, since there has not been any empirical studies involving LOHAS recognition, and the intention to certify the quality of agricultural products.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

LOHAS(Lifestyle of Health And Sustainability) Rural Tourism Agricultural Products Quality Certification