여행사의 항공사 선택속성이 여행사 만족과 미래행동에 미치는 영향 연구

• 영문명: A Study on the Effect of Airline Selection Attribute of Travel Agency on the Satisfaction Level and Future Behavior of Travel Agency: around large travel agencies
• 발행기관: 관광경영학회
• 저자명: 윤영숙 강정임 이주형
• 간행물 정보: 『관광경영연구』제19권 제2호, 173~194쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.05.30

영문 초록

This study was intended to investigate the importance of selection attribute which is being perceived importantly by travel agencies in terms of selecting airlines after the abolition and reduction in airline sales commission and advent of low-cost airlines through preceding research and literature research, to investigate how satisfaction of tourist agency workers on a specific airline effect the future behavior, and to find ways to develop the win-win relationship between travel agency and airline. As a result, it was identified that travel agencies had great interest in the profit improvement support, and they were satisfied with the airline selection attribute but had to continue relationship with a certain airline. Also, it was verified that airlines need to change the marketing strategy and relationship maintenance according to the travel agency because travel agencies have a wider selection of airlines due to the advent of low-cost airlines, and future research topic was suggested on the selection attribute of large travel agency focusing on the small travel agency.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

airline selection attribute travel agency satisfaction future behavior