이문화 인식과 관광체험이 진정성 및 관광만족에 미치는 영향

• 영문명: The impact of Cross-cultural and tourist experience on the authenticity and tourist satisfaction: Focus on Chinese tourists in the world cultural heritage of Korea tour destinations
• 발행기관: 관광경영학회
• 저자명: 장호 조태영
• 간행물 정보: 『관광경영연구』제20권 제3호, 199~222쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2016.05.31

영문 초록

This paper investigates how do cross-cultural and tourist experience of Chinese tourist impact on authenticity and tourist satisfaction.Questionnaire had carry out targeting Chinese tourists in the world cultural heritage of Korea tour destinations for this study. The questionnaire survey was from Sept 1, 2015 to October 31, 2015 and totally 500 copies had distributed. 470 copies were collected back. Remove invalid questionnaires 450 copies were performed using in this study.Data collected through the survey was processed through data coding, followed by analysis on frequency Analysis, correlation analysis, and reliability analysis for SPSS 20.0 for Windows. Using AMOS 20.0 for confirmatory factor analysis and Structural equation model analysis.Base on the analysis it is suggested that, firstly, concerning the appropriateness of the model, analysis results were=560.012(df=188, p<0.001), GFI=0.906, AGFI=0.873, RMR=0.030, NFI=0.926, TLI=0.938, CFI=0.949, RMSEA=0.065, Normed (/df)=2.929. This meant that the model had sufficient validity when comparing with indices used as general evaluation standards. Secondly, Cross-Cultural Awareness has a positive impact on objective, constructive, and existential authenticity. Thirdly, Tourist experience has a positive impact on existential authenticity, objective authenticity and constructive authenticity. Fourthly, Existential authenticity, Objective authenticity and constructive authenticity has a positive impact on tourist satisfaction.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Cross-Cultural Tourist Experience Authenticity Tourist Satisfaction World Cultural Heritage