AHP를 활용한 관광개발 프로젝트 평가기준에 관한 연구

• 영문명: The Study of Developing Evaluation Standard of Selecting a Tourism Development Project Applying AHP(Analytic Hierarchy Program)
• 발행기관: 한국관광학회
• 저자명: 김남현 권순조 조문식
• 간행물 정보: 『관광학연구』제29권 제1호, 249~266쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.06.30

영문 초록

The purpose of this study is to develop effective evaluation standard to find a promising project among many for the financial and administrative support from regional governments. This study proposes a practical use of AHP(Analytic Hierarchy Process) of Saaty(1979) to establish a standard to decide preference of effective tourism projects in a standpoint of decision makers of regional government. To enhance the objective of this study, we selected a tourism resort development project and evaluated by specialists from various research organizations, government decision makers, and academic world. After evaluation, we have proposed a standard that should be concerned prior to select and sponsor a tourism project. This study shows that AHP can be effective instrument of evaluating a tourism development projects when needed to decide a tourism project for the regional and central government.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 실증분석

Ⅳ. 결론 및 시사점

참고문헌

키워드

AHP 리조트개발 사업타당성 관광지 평가