외식프랜차이즈 기업의 구성원이 인식하는 조직문화 유형이 조직몰입과 고객지향성에 미치는 영향

• 영문명: Effects of Organizational Culture Types Recognized by Members of the Food Service Franchise Company on Organizational Commitment and Customer Orientation
• 발행기관: 관광경영학회
• 저자명: 박진표 전혜진
• 간행물 정보: 『관광경영연구』제24권 제4호, 187~209쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.07.31

영문 초록

The purpose of this study was to empirically analyze the impact of organizational culture types recognized by members of food service franchise companies on organizational commitment and customer orientation; examine the effect of organizational commitment on customer orientation; and present practical implications and directions for improving the competitiveness of such companies. To achieve the purpose of the study, 314 members of the organization serving various domestic food service franchise companies were surveyed and an empirical analysis was conducted using the statistical program SPSS 25.0 for Windows. The results confirmed the following: First, clan culture, market culture, and adhocracy culture have a positive effect on organizational commitment, while hierarchy culture has negative effects on the organizational culture of food service franchise companies. Second, adhocracy culture and clan culture have a positive effect on customer orientation among the organizational cultures of food service franchise companies. Third, the organizational commitment of the members of food service franchise companies has a positive effect on customer orientation. The results of this study can help managers of food service franchise companies to recognize the importance of organizational culture and the need to identify and establish an organizational culture that maximizes the organizational commitment and customer orientation of its members.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

Food-service Franchise System Food-Service Franchise Company Organizational Culture Organizational Commitment Customer Orientation