음악축제의 방문 동기와 태도가 만족도, 충성도에 미치는 영향

• 영문명: The Effects of Visiting Motivation and Participants' Attitude on the Satisfaction and Loyalty: Focus on the Incheon Pantaport Rock Festival
• 발행기관: 한국관광학회
• 저자명: 김성조 임재문 유창근
• 간행물 정보: 『관광학연구』제38권 제9호, 315~337쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.11.30

영문 초록

The purpose of this study was to identify the relationship among participants motivaton, attitude and satisfaction, loyalty component of music festival through SEM(Structured Equation Model). A survey was conducted from August 10 to August 12, 2012. A total of 350 questionnaires were collected and 314 questionnaires were used. The results of this study are as follows: Firstly, it was found that experience & entertainment factor of participants motivation had a positively significant influence on affective attitude, however, there was not any significant influence on cognitive attitude, in the second place, concern for musician and sense of place factors of participants motivation had a positively significant influence on cognitive attitude, but, there was not any significant influence on affective attitude. Secondly, it was found that the cognitive attitude had a statistically positive effect on affective attitude and satisfaction, but there was not any significant influence on loyalty. Thirdly, it was found that the affective attitude had a positively significant influence on satisfaction and loyalty.

목차

I. 서론

II. 이론적 배경

III. 연구 모형 및 조사 설계

IV. 결과분석

V. 결론 및 시사점

참고문헌

키워드

음악축제 방문동기 정서적 태도 인지적태도 만족도 충성도 Music festival Participants motivation Affective attitude Cognitive attitude Satisfation Loyalty