언어네트워크분석을 활용한 메가 이벤트 신문 사설 분석

• 영문명: Analyzing Newspaper Editorials on a Mega-event by Using Semantic Network Analysis: Focus on the EXPO 2012 Yeosu Korea
• 발행기관: 한국관광학회
• 저자명: 박효연 이혜련 김대관 송수엽
• 간행물 정보: 『관광학연구』제38권 제1호, 179~199쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.02.28

영문 초록

The purpose of this study was to explore newspaper editorials’ viewpoints on a mega-event by using semantic network analysis. Fourteen editorial columns of three presses relating to the EXPO 2012 Yeosu Korea, one of the recent mega-events, were selected and analyzed. The selected media are the representative conservative, progressive and economic newspapers in Korean Journalism. In the Chosunilbo, ‘Yeosu’ and ‘Expo’ were strongly networked with ’host’ and ‘ocean,’ which means that it emphasized on operation and the direct/in-direct effects of the Expo. In the Hankyoreh, ‘Ocean’ and ‘Sea’ were most frequently appeared. It means that it focused on the theme and contents of the Expo. In The Korea Economic Daily, ‘Invitation’ was most frequently stated and was strongly networked with ‘corporate,’ ‘success,’ ‘employment,’ ‘development,’ and so on. It can be said that it stressed economic phenomena. The results of this paper can help to better understand various newspapers' viewpoints in respect to future mega-events.

목차

I. 서론

II. 이론적 배경

III. 연구방법론

IV. 분석결과

V. 결론 및 시사점

참고문헌

키워드

언어네트워크분석 신문사설 미디어 메가 이벤트 여수엑스포 Semantic network analysis Newspaper editorial Media Mega event Expo 2012 Yeosu