라이프스타일에 따른 싱글 여성 소비자들의 추구편익과 해외여행행동에 대한 연구

• 영문명: Lifestyle based Benefit Sought and Tour Behaviors among Korean Single Women Travelers
• 발행기관: 한국관광학회
• 저자명: 박득희 정희진
• 간행물 정보: 『관광학연구』제38권 제1호, 55~77쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.02.28

영문 초록

The aim of this current study was to investigate the different benefits sought by single Korean womean and their outbound tour behavior. For this study, a survey was conducted with single women (aged 25-34, living alone). Out of 475 distributed questionnaires, 264 were analyzed (55.58% response rate). The data was analyzed as follows: factor analysis, reliability, cluster analysis, discriminant variable, one-way ANOVA analysis using SPSS. the resuls of this study are as follows: First, through factor analysis, Korean single women lifestyles were categorized into five factors, and the benefits sought were divided into four factors. Second, the respondents were classified into three groups by cluster analysis: Low Energy group, Moderate Energy group, and High Energy group. Third, according to the results in conducting the one-way ANOVA test, the Low Energy group, Moderate Energy group and High Energy group were significantly different in terms of benefits sought in their outbound tour behavior. By understanding the results from this study, tourism industry practitioners can be aided in developing tourist products.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 실증분석

V. 결론

참고문헌

키워드

라이프스타일 추구편익 싱글 여성 소비자 해외여행행동 Lifesyle Benefit sought Single woman consumer Tour behaviors