관광객의 특성에 따른 음식관광자원 정보탐색행동 차이 연구

• 영문명: Classification of Food Tourists and Their Information Search Behavior
• 발행기관: 한국관광학회
• 저자명: 김수지 황조혜
• 간행물 정보: 『관광학연구』제38권 제1호, 11~32쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.02.28

영문 초록

Although the importance of food tourism is growing, few studies have examined food tourists behavior in depth. This study opens up a new direction for the topic by linking tourists' behavior in searching for information on food tourism. The objectives of this study are: 1) to classify food tourists by food preference and food neophobia; 2) to examine whether there are differences in their behaviour in searching for information among the different types of food tourists; 3) to examine if the presence of their previous experience influences their informational search behavior. For this study, informational search behavior has been categorized into three factors: the types of food tourism resources, the types of informational sources, and the extent of efforts required to carry out the search. Survey participants have provided their previous travel experiences with their informational search behavior. The findings show that tourists have different informational search behavior depending on the level of their food involvement and food neophobia, and based on their previous experience. This study provides practical implications on the development of food tourism management strategies.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 분석 결과

V. 결론, 토의 및 시사점

VI. 연구의 한계 및 향후 연구방향

참고문헌

키워드

음식관광 음식 관여도 푸드네오포비아 정보탐색행동 Food tourism Food involvem Foodneophobia Information search behavior