시티투어의 매력성이 연계프로그램 선호도에 미치는 영향

• 영문명: Effects of the City Tour's Attractiveness on the Preference for the Linked Tour Programs
• 발행기관: 한국관광학회
• 저자명: 정선자
• 간행물 정보: 『관광학연구』제37권 제2호, 279~298쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.03.31

영문 초록

This study is to identify significant factors representing city tour attractiveness in Busan; to confirm the level of preference for both linked tourism programs and linked discount programs which tourists want; and investigate cause and effect relationships among city tour’s attractiveness, linked tourism programs and linked discount programs; and provide implications for promoting Busan tourism. As a result of the research, it seemed to be needed that the reconstructed linked tourism programmes containing the historic heritages, which is not included on the tourism route at the moment, the well-known tourism spots and the recreational facilities. It also shows that the tourists prefer to have the reduced transportation fares and the entrance discount programmes. It seems to be accepted that the various types of passes are required to extend the length of tourists stay in Busan. The study has limitations in terms of seasonality factors, sample subjects, transportation congestion, cost. The study recommended to include foreign tourists in the sample frame.

목차

I. 서론

II. 선행연구 고찰

III. 연구설계 및 방법

IV. 분석결과 및 해석

V. 결론

참고문헌

키워드

시티투어 매력성 선호도 연계관광프로그램 연계할인프로그램 City tour Attractiveness Preference Linked tour programs Linked discount programs