지역축제 특성이 방문객의 소비지출에 미치는 영향

• 영문명: The Impact of Local Festival Characteristics on Visitor Expenditure: Focusing on the Cultural Tourism Festivals during 2007 - 2011
• 발행기관: 한국관광학회
• 저자명: 김윤아 윤세헌 신형덕
• 간행물 정보: 『관광학연구』제37권 제2호, 79~94쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.03.31

영문 초록

Many local governments in Korea have tried to boost up their local economy by hosting successful local festivals. This study expanded Lee and Chung(2008)'s study to analyze what elements have impacts on local festival visitor expenditure. Based on the 195 local festival data from 2007 to 2011 collected from the directories and reports published by the Ministry of Culture, Sports and Tourism, multi-variate regression analysis was conducted to reveal the results of this study. This research identified that festivals on local products and experiences led more expenditure than festivals on cultural events. In addition, festivals on local food and close to nearby attractions led to high expenditure. On the other hand, festival grades and out-of-town visitors ratio were not relevant to visitor expenditures. These results have implications that local governments may want to develop their package products including souvenirs, food and tourism for economically successful festivals.

목차

I. 서론

II. 선행연구 고찰

III. 가설의 설정

IV. 실증분석

V. 결론 및 시사점

참고문헌

키워드

지역축제 관람객 소비지출 축제등급 Local festivals Visitor expenditure Festival grades