컨벤션 표준화에 관한 탐색적 연구

• 영문명: An Exploratory Study on Convention Standardization: Grounded Theory Approach
• 발행기관: 한국관광학회
• 저자명: 이혜련 윤유식
• 간행물 정보: 『관광학연구』제37권 제2호, 255~277쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.03.31

영문 초록

The purpose of this study was to explore standardization in the Korean convention industry by adopting qualitative research. Specifically, this research was to conceptualize industry experts' perception of convention standardization with a grounded theory approach. Data were collected by the three focus group interviews with 17 professionals in convention industry. Results of open and axial coding showed that standardization needs such as areas and contents of standards was core phenomenon. In addition, data analysis suggested gaps between awareness and adoption of standards were causal conditions, while trends of standardization were contextual conditions. Results also showed that urgencies of standardization were intervening conditions, while integral and systematic standardization were counted as strategies. And outcome of standardization turned out to be results. Based on the results, this study suggested implications for convention standardization.

목차

I. 서론

II. 이론적 배경

III. 연구 방법

IV. 연구 결과

V. 결론

참고문헌

키워드

컨벤션 표준화 근거이론 포커스그룹인터뷰 Convention standardization Grounded theory Focus group interview