프랜차이즈 관계에서 가맹점의 갈등과 갈등해결유형의 관계에서 본부 지배구조의 영향; 다층분석

• 영문명: The Rlationships of Perceived Conflicts and Styles of Conflict Resolution in Foodservice Franchising Organizations: The Effects of Governance Structures through Multilevel Analysis
• 발행기관: 한국관광학회
• 저자명: 최정은 김영국
• 간행물 정보: 『관광학연구』제36권 제3호, 189~211쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.04.30

영문 초록

This study investigated the effects of governing structures focused on the relationship between perceived goal discordance and styles of conflict resolution at food service franchises. In particular, this has applied multi level prospective to recognize the influence of conflict rather than one level which is insufficient to decide it in the franchise of headquarter organization. Data were collected by different levels of 32-franchisers and 375-franchisees. The analysis of HLM indicated that at the franchisee level, perceived goal conflicts were significantly related to the franchisee's styles of conflict resolution (collaborating and avoiding style). At the franchisor level, the relational governance was significantly related to all styles of conflict resolution(collaborating and aggressive style). The contractual governance was significantly related to only aggressive style. Moreover, governance structure at the franchisor levels was proved to be as a moderator on the relationship between conflicts and collaborating and avoiding style. The results contribute the franchise literature by applying a multi level perspective.

목차

I. 서론

II. 이론적 배경 및 가설 설정

III. 연구방법

IV. 분석결과

V. 결론

참고문헌

키워드

프랜차이즈 지배구조 갈등 갈등해결유형 푸드서비스 Franchise Governance structure Conflict Styles of conflict resolution Foodservice