스마트폰을 활용한 관광정보 서비스품질 측정항목 개발에 관한 실증연구

• 영문명: A Empirical Study on Development of Service Quality Measurement Scales by Using Smart Phone Tourism Information
• 발행기관: 한국관광학회
• 저자명: 김용일
• 간행물 정보: 『관광학연구』제36권 제2호, 281~300쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.03.31

영문 초록

The purpose of this study is to identify the dimensions of mobile tourism service quality, and to develop a reliable and valid measurement instrument. Surveys were conducted with users of mobile tourism information service via smart phone as subjects from 15 September to 30 October, 2010 for verification regarding empirical application possibility of measurement categories deduced through study of preexisting research, expert interviews, a survey of expert opinion. Dimensionality verification and reliability verification were obtained during the index development phase, and in the subsequent index assessment phase, confirmatory factor analysis and path analysis was conducted out for re-verification of dimensionality, and construct validity and predictive validity. As a result, composition of mobile tourism information service quality utilizing smart phone was classified into a total of six dimensions comprising 28 categories including functionality, information quality, ease of use and usefulness, responsiveness and empathy, ubiquitous accessibility and reliability; consequentially; supporting more accurate design, management and measurement of mobile tourism services.

목차

I. 서론

II. 이론적 배경

III. 연구조사 설계

IV. 실증분석 결과

V. 결론 및 시사점

참고문헌

키워드

스마트폰 관광정보 서비스품질 Smart phone Tourism information Service quality