K-pop 신한류를 활용한 인바운드 관광 진흥방안

• 영문명: Promotion of Inbound Tourism Utilizing the K-pop Neo Korean Wave
• 발행기관: 한국관광학회
• 저자명: 이원희 김성진
• 간행물 정보: 『관광학연구』제36권 제2호, 31~56쪽, 전체 26쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.03.31

영문 초록

This study aims to analyse the main outcomes and limitations of the Korean Wave (Hanryu) related tourism generated by both private and public sectors. The results of interviews are consistent with prior research indicating that Hanryu tourism has contributed to the growth and diversification of inbound tourism market, opportunities to develop high value-added tourism products, motivation for visitiation to rural areas, and overcoming a low-demand season in winter. However, this research also pointed out some challenges for, namely of the absence of a middle and long term plan for an inbound tourism policy, lack of tourism programs and facilities to genuinely experience Hanryu, and overcoming short stay/experience of Hanryu tourism products. From the findings, the following five key suggestions are proposed to promote inbound tourism utilizing the Sin-Hanryu (Neo-Korean Wave) led by K-pop: 1) differentiating tourism marketing by target regions/countries; 2) corresponding to the characteristics and demands of the Hanryu consumers; 3) developing high value-added tourism products utilizing the Hanryu; 4) promoting the Hanryu tourism by use of new media like SNS; and 5) organizing a private-public and a domestic-overseas partnership system for Hanryu tourism.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 분석 결과

V. 결론 및 시사점

참고문헌

키워드

신한류 한국대중음악 인바운드관광 뉴미디어 The Neo-Korean wave Korean pop Inbound tourism New media