탄소배출량 정보에 따른 저탄소 녹색관광상품 구매의도의 영향

• 영문명: Effect of Low-Carbon Environmental Information on Purchase Intention Toward Green Tourism Products
• 발행기관: 한국관광학회
• 저자명: 박종구 김명식
• 간행물 정보: 『관광학연구』제36권 제2호, 119~139쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.03.31

영문 초록

This study investigated the attribute-utility difference in the effects of low-carbon information on purchase intentions of green tourism products. This study also examined a variation of environmental consequences might incline subjects to choose more environmentally friendly alternatives. In this pursuit, it examined the utility difference by using five determinants such as transportation, lodging facilities, organic food, leisure and resource product. Data were collected through survey of 239 visitors to the Bomum Special Tourist Complex in Gyeongju, South Korea. Conjoint, t analysis, and ANOVA were performed to determine effects of attributes of low-carbon green tourism. As a result of the research, in the same as their purchase intentions toward low-carbon green tourism products prior to disclosure of information on carbon emissions, low-carbon food, food materials, accounting for 27.782%, was regarded the most important. Moreover, as shown in utilities according to attribute levels, the use of carbon-emitting transportation was shown -0.007 and bicycle/walking was shown 0.007, indicating the effect of low-carbon transportation towards purchase intention. This implies that eco-labels promote the choice of environmentally benign alternatives.

목차

I. 서론

II. 이론적 고찰

III. 연구방법

IV. 분석결과

V. 결론

참고문헌

키워드

저탄소 녹색관광 기후변화와 관광 탄소라벨링 Low-carbon green tourism Climate change and tourism Carbon labelling