고객특성에 따른 카지노 방문동기 및 선택속성 차이에 관한 연구

• 영문명: Difference of Casino Visitor Motivation and Choice Attribute by Customers’ Characteristics
• 발행기관: 한국관광학회
• 저자명: 具孝珍 高在允
• 간행물 정보: 『관광학연구』제34권 제9호, 313~336쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.12.31

영문 초록

This study was to examine the differences of casino visitor motivation and venue choice attribute among Japanese tourists who visited Korean casinos. Data were collected from 215 Japanese tourists at the Incheon and Kimpo International Airport from January 2010 to March 2010. Results showed that their was a significant difference between male and female in terms of their motivation of visiting casinos. Specifically, male had higher motivations on all the five dimensions of motivations than female had. Results also found significant differences between casino driven visitors and regular visitors in terms of their motivation and venue choice attributes. Significant difference of motivation and venue choice attributes were also found between first time visitors and repeat visitors. From casino marking point of view, several practical implications were also discussed.

목차

Ⅰ. 서론

Ⅱ. 선행연구

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

고객특성 카지노 방문동기 카지노 선택속성 Visitor characteristics Casino visiting motivation Casino venue choice attribute